Audit Overview
Audit Lead Summary
After reviewing the core vital metrics, AI visibility layers, and user journey friction points, several key themes have emerged. While the visual brand identity relies on beautiful lifestyle imagery, the technical foundations and mobile-first usability need immediate attention across the funnel.
First, the AI Visibility scores (36/100) indicate a significant gap in how Answer Engines (like ChatGPT and Perplexity) perceive the brand's catalog. The lack of structured data (Schema) on Product and Collection pages means high-intent search traffic is being left on the table. Simultaneously, a Critical Scroll-Lock Bug on the homepage is a conversion killer; blocking users from scrolling immediately after closing a popup results in an artificially high bounce rate.
Finally, Mobile Usability shows regression (Score 42). The hero banners lack engagement, the navigation hierarchy is hidden, and 'Visual Noise' from floating elements distracts rather than converts. Simplifying the interface will drive significantly better results.
Performance & Heuristics
CRO Vitals
Site Speed (Mobile)
Site Speed (Desktop)
CRO Score
SEO Health
AI Visibility
Heuristic Analysis
Top Priority Blockers
Interactive Redesign Live Preview
We've built a fully interactive, high-fidelity prototype of your redesigned store. Click any page below to explore the transformation in real-time — every element is live, scrollable, and clickable. This is not a static mockup; it's a working preview of exactly how your optimized store will look and feel.
AI Visibility Audit NEW
Your AI Readiness Score
Overall
AI Visibility Score
2/12 schemas detected
4/5 checks passed
We've analyzed your site against the AI Visibility Stack to determine if your brand is ready for the era of Answer Engines (ChatGPT, SGE, Perplexity). Unlike traditional SEO, this audit checks for Structured Data (Schema)—the 'native language' of AI.
We check 20+ specific data points across two critical layers: Layer 1: Strategic Schema (Products, Reviews, FAQs) which defines what your content is, and Layer 2: Availability & Trust (Crawlability, Identity) which defines if bots can access and trust it.
Layer 1: Strategic Schema (Knowledge Graph)
Layer 2: Crawlability & Trust
Header & Footer Action Required
Review of global navigation elements and footer integrity.
Broken Social Media Links
Functional social proof is critical. We detected broken or unlinked social icons in the footer, which can degrade user trust and signal a lack of site maintenance.
- TikTok: Account link is broken.
- Pinterest: Link is empty (just #).
Footer Authority & Contrast
A strong footer signals confidence, trust, and authority. It should be high-contrast and distinct from the main content—a 'digital slap' to wake up the customer and keep them engaged.
Currently, the footer feels like the ending part of a long scroll, just fading out without impact.
On-Page SEO & Semantic Governance Search Priority
A deep dive into the underlying HTML structure. Search engines and AI crawlers alike rely on semantic heading hierarchy to determine page relevance and document intent.
Missing Primary On-Page Ranking Signal (H1)
Issue: Missing Primary Heading (H1).
Observation: Multiple critical landing pages are either missing an <h1> tag entirely or contain empty whitespace where the primary title should be.
Impact: Dilutes on-page ranking signals and makes it harder for Answer Engines to define the page's core purpose.
Recommendation: Audit all template files to ensure every page renders a single, descriptive H1.
View Full Pages List ↗
Diluted Document Structure (Multiple H1s)
Issue: Non-Standard Semantic Hierarchy (Multiple H1s).
Observation: Some pages utilize multiple H1 tags. While technically allowed in HTML5, this approach is suboptimal for accessibility and document clarity.
Impact: Fragments the document's 'Top-Level' focus and can lead to inconsistent search engine indexing of the primary topic.
Recommendation: Restructure page templates to utilize the full heading rank sequence (H2-H6) for sub-headings.
View Affected Pages ↗
Disrupted Semantic Information Architecture
Issue: Impaired Heading Rank Order.
Observation: Headings are not following a sequentially-descending order (e.g., using an H2 that doesn't follow an H1, or skipping directly to H3).
Impact: Disrupts the 'Information Scent' for users and increases interaction cost for those using screen readers.
Recommendation: Enforce a strict H1 > H2 > H3 nesting protocol sitewide to improve accessibility and crawler efficiency.
Sitewide UX Polish
Global user experience and interface consistency checks.
Critical Scroll-Lock Bug (Page Freeze)
Severity: Critical. When the subscribe popup appears and is subsequently closed (either via the 'X' button or clicking outside), the website remains in a 'frozen' state. Users are unable to scroll down the page, effectively blocking them from browsing products or checking out.
This usually happens when the overflow: hidden property on the <body> tag is not removed after the modal closes.
Favicon Visibility (Dark Mode)
The current favicon lacks contrast in Dark Mode browser environments, rendering it invisible. This represents a missed branding opportunity and can make tab navigation difficult for users.
Remove Floating Currency Switcher
The floating currency switcher introduces visual clutter ('Visual Noise') without providing proportional value. A/B testing data suggests this specific element often reduces conversion rates by adding a distracting 'drop-shipping' aesthetic.
Brand Storytelling: 'Our Story' Block
- Issue: Weak Brand Character & Trust Deficit.
- Observation: The 'Our Story' content is currently isolated to a separate page, reducing brand transparency and emotional connection across the shopping journey.
- Impact: Users lack context on who they are buying from, weakening Trust Signals and reducing conversion likelihood, especially for new visitors.
- Recommendation: Deploy the 'Our Story' block sitewide (Homepage, PDP, Bundle Page) with enhanced visuals and formatting. Additionally, make the discount code a functional copy-on-click element to reduce friction.
Homepage Highlights Action Required
First impression analysis: Hero Banner efficiency.
Desktop Hero - Anchor & Narrative
The 3-Second Rule: Captures attention instantly and provides a clear 'Reason to Stay'.
While minimalism has its place, the current empty hero fails to anchor new visitors. We've introduced a strong headline, CTA, and a concise story-snippet to give visitors immediate context.
Mobile Hero - Immediate Engagement
Thumb-Zone Optimization: Turns passive scrolling into active engagement.
Curated Daily Collection Editions
The Paradox of Choice: Reducing options to clear 'Editions' increases the likelihood of selection.
Mobile Hero Banner Optimization
On mobile, where most users are, the hero banner is just a plain image without a link. This misses multiple opportunities:
- User Experience: It fails to communicate what the brand is about instantly.
- SEO: The first fold contains no crawlable keywords, just pixels.
- Conversion: No clear Value Proposition or Call-to-Action (CTA) to engage users.
- AI Visibility: AI models cannot 'read' the brand value or intent from a flat image.
Recommendation: Replace with a looped vertical video that answers 'Who are we?' instantly, overlayed with crawlable text and a clear CTA.
Strategy Visualization
Visualizing the impact of moving from static imagery to dynamic video content.
Desktop Hero Banner Rewrite
The current desktop hero banner embeds text directly into the image. This practice negatively impacts SEO (uncrawlable text), Accessibility (screen readers cannot read it), and Conversion (lack of clear, clickable CTAs).
Recommendation: Use HTML text overlay with a background image/video. Ensure at least two clear CTAs (e.g., 'Shop Collection' & 'View Lookbook').
Trust Signals: Above-the-Fold USPs
Trust is earned step-by-step. The Hero Banner creates the first impression, but the USP Bar (Unique Selling Propositions) immediately answers 'Why buy from us?'.
Recommendation: Insert a row of icon-supported value props (e.g., 'Free Shipping', 'Returns', 'Quality Guarantee') directly under the hero section to bridge the gap between interest and trust.
Reviews Section Optimization
The current reviews section lacks a summary header and extends indefinitely, creating 'Scroll Fatigue'. This visual wall blocks users from reaching critical downstream content like the Brand Story.
Recommendation: Implement a 'Trust Dashboard': Show a high-level summary (e.g., '4.8/5 from 200+ Reviews'), display 3-4 curated reviews, and use a 'View All' CTA to load more content dynamically or in a popup.
Add FAQ Section
Answering customer questions upfront is crucial for earning trust and reducing support friction. A well-structured FAQ section is also a powerful asset for SEO (capturing long-tail queries) and AI visibility.
Recommendation: Add an accordion-style FAQ section addressing shipping, sizing, and returns directly on the homepage.
Leverage Vertical Video Assets
High-quality vertical video is underutilized. We recommend creating a dedicated 'Shop the Look' section where products are showcased in motion.
Why? Video reduces uncertainty by showing fabric movement and fit, directly increasing add-to-cart rates.
Storytelling Layout Optimization
The current storytelling sections suffer from 'Visual Monotony' due to repetitive layouts (Left Text / Right Image stacked twice). This rigid structure causes users to scan rather than read.
Recommendation: Break the grid. Reverse the layout for the second block (Zig-Zag pattern), use rounded image corners to soften the aesthetic, and inject more brand personality into the design blocks.
Performance: Unoptimized Hero Video Assets
- Issue: Excessive video file size (2MB) for hero background.
- Observation: The current hero video loop is approximately 2MB, which is disproportionately large relative to its visual complexity and resolution.
- Impact: Negatively affects mobile LCP (Largest Contentful Paint) and overall site speed scores. Higher page weight increases 'Time to Interactive' for users on slower cellular connections.
- Recommendation: Re-encode the video using optimized codecs (H.264/WebM) and apply targeted compression. Aim for a target file size below 500KB to ensure instant loading without quality degradation.
Product Cards
Product cards are the primary conversion point on collection pages and homepage sections. The current implementation is functional but lacks several elements that could improve click-through and conversion rates.
Missing elements on product cards
Current State: Product image (with hover effect on desktop), product title, price (regular and sale price when applicable), 'Add to Cart' button (visible on hover/click).
Missing Elements:
- Star ratings/reviews: No visible social proof on product cards
- Quick view option: Users must navigate to PDP to see details
- Stock indicators: No 'Low Stock' or 'Only X Left' badges
- Sale badges: No clear 'Sale' or '% Off' indicators
- Product variants: No indication of available scents/sizes without clicking
- Wishlist/favorites: No save-for-later functionality visible
Issues:
- Information density: Cards show minimal information, requiring users to click through to learn more
- Visual hierarchy: Price and title compete for attention; no clear focal point
- Mobile experience: Cards may be too small on mobile, making product details hard to read
- Hover states: Desktop hover reveals 'Add to Cart' but doesn't show additional product info
Product card improvements
Recommendations:
- Add star ratings below product title - Display average rating (e.g., '4.5 stars (128 reviews)')
- Include sale badges - Show '% OFF' badge in top-right corner for sale items
- Add stock indicators - Show 'Low Stock' badge when inventory < 10
- Show product variants on hover - Display available scents or sizes without requiring a click
- Improve mobile card layout - Ensure touch targets are at least 44x44px, make product titles readable without zooming
- Add wishlist icon - Small heart icon in top-left corner
- Optimize images - Use WebP format for faster loading, implement lazy loading for below-the-fold cards
Dynamic Motion Cards
Higher engagement and better product understanding.
The product cards have nice images, but bringing them to life with motion can significantly improve engagement. We recommend showing a live version (looped video) of the product on hover for desktop. On mobile, where hover events don't exist, we can display the looped video by default to capture attention.
Collection Page / PLP
The collection page (Product Listing Page) is where users browse and filter products. While the functionality exists, there are significant performance and UX issues that impact conversion.
Critical performance issues on collection pages
Critical Performance Issues:
- Mobile LCP: 13.6s - Unacceptably slow, causing high bounce rates
- Mobile TBT: 1,540ms - Heavy JavaScript blocking user interaction
- Mobile FCP: 7.0s - Users wait 7 seconds before seeing any content
UX Issues:
- Filter Accessibility: Filters are hidden behind a 'Filters and sort' button on mobile, requiring multiple taps to access and apply filters
- Filter Organization: Too many filter categories may overwhelm users, no 'Popular' or 'Recommended' filter presets
- Product Grid: No option to switch between grid and list view, no option to change products per page
- Empty States: No messaging when filters return zero results
- Visual Feedback: No loading states when filters are applied, no indication of how many products match current filters
Sticky Filter Bar on Mobile
Reduces friction and encourages deeper catalog exploration.
On mobile, requiring users to scroll back to the top to engage with filters creates unnecessary friction and breaks the browsing flow. We recommend making the Filter Bar sticky so it stays accessible at all times.
This allows users to quickly refine their search (e.g., sort by price, filter by scent) without losing their scroll position, leading to higher engagement and faster product discovery.
Inline Key Filters
Hiding important filters behind a button increases interaction cost. We recommend showing the most critical filters (like Scent or Price) inline immediately above the product grid.
This 'Media Text' style filter allows users to engage with one tap instead of two, and immediately see the variety of products available without digging into menus.
Break Grid Monotony
Re-engages users and increases time-on-page and product discovery.
A continuous 1-column grid on mobile can lead to 'zombie scrolling' - a hypnotic state where users scroll without paying attention. The current list feels endless and monotonous.
We recommend breaking the flow by interspersing 2-column rows or featured product blocks. variation in layout re-engages the user's brain, forcing them to pause and process the content, which leads to higher click-through rates.
Subscription Page
Optimization of the dedicated subscription selection experience.
Interactive Pricing Cards
Reduces analysis paralysis and increases uptake of higher-tier plans.
The current subscription page looks flat and confusing, causing decision paralysis. We recommend replacing the static list with interactive pricing cards that compare options side-by-side. By making them clickable and expandable (as shown in the video), we gamify the selection process. This shifts the user's mental state from 'Should I buy?' to 'Which one is best for me?', effectively removing the barrier to entry.
Product Page / PDP Action Required
The Product Detail Page (PDP) is the 'moment of truth' in the customer journey. We've identified critical accessibility issues and opportunities to strengthen trust through better information hierarchy.
Accessibility & SEO: Sub-optimal Font Sizes
- Issue: Extremely low legibility and suboptimal typography.
- Observation: The base font sizes across the product page are significantly below modern readability standards. While minimalist, it creates a high Interaction Cost.
- Impact: Fails Google's mobile-friendly accessibility benchmarks, risking a penalty in organic rankings. The micro-copy increases cognitive load, making it difficult for users to extract critical product information rapidly.
- Recommendation: Increase base font size to a minimum of 14px-16px. Standardize typography to optimize for Information Scent and accessibility.
Product Trust Signals & Feature Highlighting
- Issue: Benefit features are buried in long text blocks.
- Observation: Key product benefits like 'Breathable', 'Seamless', and 'Skin-Safe' are only mentioned in the description text, lacking visual emphasis.
- Impact: Low 'Information Scent' for scanning users. Customers may miss the unique value propositions that justify the premium price point.
- Recommendation: Implement a high-visibility Feature Icon Bar directly below the 'Add to Cart' button. Use symbols for 'Breathable', 'Sustainable', and 'Seamless' to communicate value instantly.
Visual Authenticity: Product Imagery Gallery
Boosts authenticity and reduces the trust gap between discovery and detail pages.
- Issue: Artificial/Rendered Product Imagery mismatch.
- Observation: While collection pages use authentic lifestyle shots, the PDP gallery defaults to 'artificial' or rendered 3D models. Clicking a lifestyle shot leads to a rendered product page.
- Impact: Undermines brand trust and product authenticity. Users may feel misled when an 'authentic' preview leads to a 'rendered' presentation, increasing bounce rates.
- Recommendation: Configure the product gallery settings to prioritize high-quality lifestyle imagery as the primary visual, followed by consistent studio shots to maintain a cohesive 'Visual Scent'.
Desktop Gallery Revamp: High-Visibility Images
Reduces interaction cost and accelerates product discovery on desktop.
- Issue: High Interaction Cost in product exploration.
- Observation: The current desktop gallery relies on active clicks on small thumbnails to reveal product details.
- Impact: Increases friction in the discovery process. For apparel/underwear, visual details are the primary driver of intent; hiding them behind thumbnails slows down the path to 'Add to Cart'.
- Recommendation: Adopt a Stacked Full-Width Gallery layout. Display product images in a large, scrollable format directly on the page to allow for passive, effortless consumption of visual details.
PDP Buying Section: Conversion Optimization
Drives higher Add-to-Cart rates by reducing interaction friction and improving visual clarity.
- Issue: High friction in the primary conversion area (Buying Section).
- Observation: Crucial elements (Price, Variants, CTA) suffer from poor visual hierarchy and 'Micro-Typography' that hinders rapid scanning.
- Impact: Increases cognitive load at the most sensitive stage of the user journey. Small fonts reduce Information Scent and can lead to accidental clicks or 'choice paralysis'.
- Recommendation: Implement a full layout revamp of the Buying Section. Increase font sizes to standard readability benchmarks (16px+), optimize whitespace between selectors, and ensure the 'Add to Cart' hierarchy is dominant and frictionless.
Bug: Broken 'Read All Reviews' Functionality
- Issue: Non-functional social proof links.
- Observation: The 'Read All Reviews' button on the product page fails to trigger any action upon clicking.
- Impact: High frustration and trust degradation. When a user actively seeks social proof to validate their purchase and the interface fails, it signals technical neglect and can lead to immediate abandonment.
- Recommendation: Coordinate with development to fix the event listener or anchor link associated with the review toggle. Ensure social proof is always accessible to validate high-intent users.
PDP Layout: Visual Separation of Product Details
- Issue: Insufficient spacing and visual hierarchy in the Details section.
- Observation: The product 'Details' block is vertically compressed, sitting too close to adjacent content sections.
- Impact: Reduces content discoverability and 'Information Scent.' The lack of white space causes users to scan past important specifications, increasing cognitive load and potential uncertainty about product features.
- Recommendation: Increase vertical padding-top and padding-bottom for the 'Details' section. Consider using a subtle background contrast or a refined divider to give the content 'room to breathe' and establish a clear visual boundary.
PDP Trust: Missing Global Footer
- Issue: Absence of Trust Signals & Navigation Anchor.
- Observation: The global footer is completely missing on the Product Detail Page.
- Impact: Removing the footer to focus on purchase actions often backfires by creating a 'Trust Deficit.' High-intent users frequently look for shipping, returns, and brand info in the footer before the final click. Its absence can signal technical neglect or reduce brand transparency.
- Recommendation: Re-enable the global footer on all PDPs. If distraction is a concern, implement a 'Lite Footer' featuring only critical trust signals (Shipping Info, Secure Badges, FAQ) rather than a total blackout.
PDP UI Conflict: Sticky Button Obscuring Bundle CTA
- Issue: Sticky Element Conflict & Content Obscuration.
- Observation: The fixed 'Add to Cart' button remains stuck at the bottom of the viewport, physically covering the 'Bundle' purchase button. This is primarily caused by the missing footer, which leaves no vertical buffer for sticky elements to clear.
- Impact: High Interaction Friction. Users are physically prevented from engaging with the bundle offer, which directly suppresses Average Order Value (AOV) and increases user frustration.
- Recommendation: Restore the global footer to provide a natural scroll buffer. Additionally, implement logic to hide or 'un-stick' the purchase bar when the user reaches the bottom-of-page conversion modules.
PDP Content Depth: Bridging the 'Conviction Gap'
- Issue: Weak Information Hierarchy & Lack of Social Proof (UGC).
- Observation: The Product Detail Page is currently too 'thin' to effectively build desire for a non-unique product category. It misses the opportunity to establish emotional resonance through lifestyle context and social validation.
- Impact: Low 'Time on Page' and high friction in the decision-making process. Without enough depth, users lack the conviction needed to convert, leading to higher bounce rates.
- Recommendation: Expand the PDP into a comprehensive vertical experience. Integrate UGC Video blocks to show authentic usage and 'Trust in Motion.' Implement secondary detail sections that highlight fabric technology and lifestyle benefits to keep users engaged and building interest.
UX Audit
Navigation issues, conversion drop-off analysis, and mobile UX optimization opportunities.
Conversion drop-off analysis
Potential Drop-off Points:
- Homepage → Collection Page (Discovery Phase) - Too many navigation options may cause decision paralysis
- Collection Page → Product Page (Consideration Phase) - Slow mobile performance (13.6s LCP) causes users to abandon
- Product Page → Add to Cart (Decision Phase) - Missing trust signals, unclear shipping info, no urgency
- Add to Cart → Checkout (Conversion Phase) - Cart drawer may not be optimized for conversion
- Checkout → Order Complete (Completion Phase) - Standard Shopify checkout (limited customization)
Recommended Tracking: Set up Google Analytics 4 funnel tracking for these 5 stages, monitor heatmaps, implement session recordings, A/B test key conversion points.
Mobile UX improvements
Mobile Menu Issues: Menu may cover entire screen, close button may be hard to reach, no visual feedback when menu items are tapped.
Recommendations:
- Use slide-out menu from left (not full-screen overlay)
- Add backdrop blur/opacity to show page behind menu
- Make close button larger and easier to tap
- Optimize menu animation performance
Sticky Elements Recommendations:
- Sticky Add to Cart Button (Product Pages) - Show on scroll down, display product price and 'Add to Cart' button
- Sticky Header (All Pages) - Show logo and cart icon, keep height minimal (max 60px)
- Sticky Filter Bar (Collection Pages) - Show active filter count, 'Filters' and 'Sort' buttons always accessible
Bundle Page
Overview: The Bundle Page currently has a limited, portable feel and lacks the polish needed to convert effectively. With proper optimization and A/B testing, this page has significant potential to become a high-converting asset. However, the first step is establishing a minimum viable experience. The findings below address the most critical friction points to make the page usable and conversion-ready before we move to optimization testing.
Consolidated Bundle Navigation
- Issue: High Interaction Cost & Choice Friction.
- Observation: Bundle options are currently housed in separate, repetitive blocks, forcing users to scroll extensively to compare offers.
- Impact: Increases Cognitive Load and obscures the value proposition of larger bundles.
- Recommendation: Implement a unified Bundle Switcher to consolidate selection into a single, high-scent interface.
Visual Variant Selectors
- Issue: Weak Information Scent in Variant Selection.
- Observation: 'Style/Cut' choices are presented as text only, requiring users to manually visualize each option.
- Impact: Increases Cognitive Load and slows down the decision-to-cart transition.
- Recommendation: Adopt Visual Scent Icons; replace plain text buttons with silhouettes illustrating the underwear shapes to facilitate rapid visual recognition.
Optimized Content Hierarchy
- Issue: Misaligned Page Hierarchy.
- Observation: The primary conversion funnel is pushed below a content-heavy video carousel. Although the content is high-quality, its placement at the top of the page interrupts the 'Build a Bundle' intentional user flow.
- Impact: Diverts attention from the commercial goal and increases Time to Destination for high-intent shoppers.
- Recommendation: Relocate the video carousel below the bundle builder to serve as supporting social proof rather than a primary barrier.
Cart & Checkout High Priority
Overview: The Cart Drawer currently suffers from 'Goal Dilution'. We need to transition to a Classic Layout where the primary objective—reaching checkout—is unobstructed. Currently, large upsell images compete directly with the cart items, creating an endless decision cycle. The user is one step away from purchase; we must not force them to pause and reconsider. The goal is completion, not exploration.
Furthermore, the visual presentation of cart items needs to be more appealing and well-formatted to maintain professional trust.
Header & Progress Bar Optimization
Observation: The current cart header focuses too much on wording and lacks visual appeal. The 'Volume Discount' incentive is lost.
Recommendation: Make the header compact. Shift focus to the Volume Discount progress bar to gamify the experience and incentivize higher Average Order Value (AOV).
Visual Balance: Cart Items vs. Upsells
Observation: Upsell items currently compete visually with the main cart items, creating clutter and 'Goal Dilution'.
Recommendation: Rebalance the hierarchy. Upsells should be secondary suggestions, not primary focal points. Use a 2-Column Layout to present them efficiently without distracting from the main purchase.
Upsell Interaction (Quick View)
Observation: Clicking an upsell redirects the user to the Product Page, killing the checkout flow. The current 'quick add' is hidden behind small, hover-only buttons.
Recommendation: Desktop: Open a 'Quick View' slider on the left side of the drawer. Mobile: Expand details inside the drawer. Never redirect the user away from checkout.
Checkout Logic: USPs & Button Copy
Observation: USPs placed above the checkout button create visual friction. The button text 'Secure Checkout' can ironically trigger doubt ('Why do they need to say it's secure?').
Recommendation: Move USPs below the checkout button as background reassurance. Change the button copy to 'Proceed to Checkout' for a clear, confident, forward-moving action.
SEO & AI Visibility
Technical SEO foundation and AI search optimization analysis.
Search engines aren't being blocked; robots.txt and sitemap are correctly configured.
Base product schema exists, but needs validation to ensure rich snippets show up consistently for all products.
Not optimized for AI search results (SGE). Missing FAQ schema, Q&A content, and enhanced structured data.
| Category | Status | Description | Recommendation |
|---|---|---|---|
| Technical SEO - Indexing | ✓ Pass | Search engines aren't being blocked; robots.txt and sitemap are correctly configured. | Continue monitoring and maintain current standards. |
| Structured Data - Product Schema | ⚠ Warning | Base product schema exists, but needs validation to ensure rich snippets show up consistently for all products. | Add aggregateRating, include offers with price/availability, add brand information, and include review schema. |
| AI Search Optimization | ✗ Fail | Not optimized for AI search results (SGE). Missing FAQ schema, Q&A content, and enhanced structured data. | Add FAQ section with schema, optimize for 'People Also Ask', enhance product schema, create Q&A content. |
Sitespeed / Performance
Detailed Lighthouse performance analysis for key page templates.
Homepage
Mobile
Desktop
Core experience; heavy JS payload impacting initial load.
Collection (PLP)
Mobile
Desktop
Critical mobile bottleneck; clean desktop handling.
Product (PDP)
Mobile
Desktop
Strong desktop performance; requires mobile fold optimization.
LCP Breakdown
Load Delay is the biggest bottleneck (52%).
Main Thread Blocking
Style & Layout is causing major freezes.
Top Technical Savings
Quick Wins / AB Test Ideas Growth Map
High-impact changes that require minimal effort ('Quick Wins') and strategic experiments to validate growth ('A/B Tests').
Fix Critical Scroll-Lock Bug
Why: The homepage remains frozen after closing the subscribe popup. This is a total conversion blocker for affected users.
Fix Broken Footer Links
Why: Dead social links (TikTok, Pinterest) signal technical neglect and damage brand trust immediately.
Standardize Typography (Accessibility)
Why: Font sizes under 12px fail Google's accessibility checks and increase 'Interaction Cost' for users.
Desktop Header: Classic vs. Hamburger
Hypothesis: Exposing top-level categories immediately will reduce friction and increase collection exploration vs. hiding links under a click.
Mobile Hero: Video vs. Static Banner
Hypothesis: Using an optimized vertical video will answer 'Who are we?' instantly, driving higher engagement than a cold, static image.
Discovery: Stacked Gallery vs. Thumbnails
Hypothesis: Passive consumption of large product details via scrolling will outperform active clicking on small thumbnails on desktop.
Content Depth: Robust Storytelling vs. Thin Context
Hypothesis: Adding UGC videos and detailed fabric/story modules will bridge the 'conviction gap' and lower bounce rates.
Buying Section: UI Revamp vs. Micro-Typography
Hypothesis: Improving visual hierarchy and increasing touch-target sizes for variants will reduce friction at the final purchase step.
AI Visibility Audit NEW
Your AI Readiness Score
Overall
AI Visibility Score
2/12 schemas detected
3/5 checks passed
We've analyzed your site against the AI Visibility Stack to determine if your brand is ready for the era of Answer Engines (ChatGPT, SGE, Perplexity). Unlike traditional SEO, this audit checks for Structured Data (Schema)—the 'native language' of AI.
We check 20+ specific data points across two critical layers: Layer 1: Strategic Schema (Products, Reviews, FAQs, Videos) which defines what your content is, and Layer 2: Availability & Trust (Crawlability, Identity) which defines if bots can access and trust it.
Layer 1: Strategic Schema (Knowledge Graph)
-
✅Organization (HP) DOCS ↗Establishes Brand Entity. Essential for Knowledge Graph.
🔍 View Detected Code ▼
{ "@context": "http://schema.org", "@type": "Organization", "name": "The Brand", "logo": "https://yourstore.com/cdn/shop/files/emweblogo-shopify3_2ae53cff-9d3e-4d83-af46-9cccc4646178.jpg?v=1725393577&width=1042", "sameAs": [ "", "", "", "", "", "", "", "", "" ], "url": "https://yourstore.com" } -
❌Product (PDP) DOCS ↗The core of e-commerce. Price, Stock, Images.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "Product", "name": "Sample Product", "brand": { "@type": "Brand", "name": "The Brand" }, "offers": { "@type": "Offer", "price": "395.00", "currency": "GBP" } } -
❌ProductGroup (PDP) DOCS ↗Cleanly handles variants (Size/Color) without confusing AI.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "ProductGroup", "name": "Sample Product", "variesBy": [ "Size", "Color" ], "hasVariant": [ { "@type": "Product", "name": "Sample Product - Red" } ] } -
❌Breadcrumbs (PLP) DOCS ↗Teaches AI site structure & categorization.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home" }, { "@type": "ListItem", "position": 2, "name": "Shop" } ] } -
❌FAQ (PDP) DOCS ↗Best format for FAQs. High chance of powering "Direct Answers".
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "QAPage", "mainEntity": { "@type": "Question", "name": "Is this waterproof?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, fully taped seams." } } } -
❌Video (PDP) DOCS ↗Allows AI to "watch" and index visual content.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "VideoObject", "name": "Sample Product Review", "thumbnailUrl": "thumb.jpg", "uploadDate": "2024-01-01" } -
❌Image (PDP) DOCS ↗Ensures your images are indexed with proper license and credit metadata.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "ImageObject", "contentUrl": "https://yourstore.myshopify.com/image.jpg", "license": "https://yourstore.myshopify.com/license", "acquireLicensePage": "https://yourstore.myshopify.com/license" } -
❌HowTo (Content) DOCS ↗Perfect for "Care Guides" or "Usage" steps. AI loves these for direct answers.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "HowTo", "name": "How to Wash Sample Product", "step": [ { "@type": "HowToStep", "text": "Wash cold." }, { "@type": "HowToStep", "text": "Hang dry." } ] } -
❌Warranty (PDP) DOCS ↗Explicitly answers "Is this covered?" questions.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "WarrantyPromise", "durationOfWarranty": "P1Y", "warrantyScope": "Manufacturer", "description": "1 Year coverage on materials." } -
❌TechArticle (Specs) DOCS ↗For sizing guides or material specs. Signals technical authority.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "TechArticle", "headline": "Sample Product Material Specs", "articleBody": "3-Layer Gore-Tex..." } -
❌ItemList (Collection) DOCS ↗Great for Collections. Explains "Best X for Y" lists.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "ItemList", "name": "Best Sellers", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://yourstore.myshopify.com/prod-1" } ] } -
❌Glossary (DefinedTerm) DOCS ↗Ideal for Glossaries. Defines your brand's specific terminology.
🛠 View Fix Example ▼
{ "@context": "https://schema.org", "@type": "DefinedTermSet", "name": "Mountaineering Glossary", "hasDefinedTerm": [ { "@type": "DefinedTerm", "name": "Belay", "description": "Fixing a rope." } ] }