Live BOLD. Play BOLD.
Premium vintage-inspired apparel designed for seekers of everyday courage. 10% of every purchase supports paralysis research.
Our Story
More Than Clothing.
A Way of Living.
Bold&Zeal was born from a simple belief: bold living is a daily choice. Founded as a family business and shaped by decades of apparel craftsmanship, we create elevated essentials designed to be worn often and kept for years.
Every piece reflects a commitment to timeless design, quiet confidence, and meaningful impact — with every purchase directly supporting paralysis research through the Christopher & Dana Reeve Foundation.
The Collection
Three Ways to Live Bold
Each piece tells a different story. Choose the one that resonates with how you wear your boldness — and help support paralysis research with every purchase.
Super Soft Live Bold Tee
The Everyday Manifesto
Your daily reminder to show up boldly. Ultra-soft cotton, relaxed fit, and the core "Live Bold" declaration across the chest. This is where most people start their Bold&Zeal journey.
Start Your Journey
Play Bold Vintage Boxy Tee
The Fearless Statement
For those who express boldness through style itself. Vintage-washed, boxy silhouette, designed to stand out. When you wear this, people ask about it — and that starts the conversation about the mission.
Make the Statement
Core Boxy Bold&Zeal Tee
The Brand Signature
The purest expression of the brand. Clean Bold&Zeal branding, premium boxy cut, and a design that says "I'm part of something bigger." This is the one you see on the Bold Souls.
Join the MovementCommunity Spotlight
Bold Souls
Real people living boldly — athletes, parents, creators, and dreamers who wear the mission every day. Their stories are the heartbeat of this brand.
Jonah Lees
Athlete & Brand Ambassador
Jonah believes boldness isn't about being fearless — it's about showing up even when it's hard. As an athlete who has overcome adversity, he embodies the spirit of resilience that Bold&Zeal stands for.
"Living bold isn't a moment. It's a daily decision to not play small."
Kelsey Scott
Creator & Bold Soul
Kelsey's energy is infectious. She brings the Bold&Zeal mission to life through her creativity and authentic voice — proving that boldness looks different on everyone, and that's what makes it beautiful.
"Bold isn't loud. Bold is being unapologetically yourself."
Whenever I wear my Live Bold sweatshirt to school my students always notice. Today one student told me, “I love your sweatshirt! It’s so ‘you’, Mrs. M!” My lunch bunch told me they loved the tag…”Made for the relentless - worn by the bold.” “Yep. Spot on,” they said. It’s the perfect teacher mantra. After school I wore it to my daughter’s beach volleyball game…great fan gear for her school’s green and gold colors. Needless to say, I love my Live Bold sweatshirt. It’s comfy, bright, and bold.
Kristen M.
I brought the denim tote on a cruise thinking it would just be my carry-on, but it ended up being my go-to bag the whole trip. It held everything from sunscreen and a book to souvenirs from the ports, and it still looked great the entire time.
Sabrina H.
I first bought the Bold and Zeal boxy tee and the Live Bold tee for myself and loved them so much I went back and bought them as Christmas gifts for my whole family. Everyone kept saying how soft they were, and it was fun seeing each person connect with the message in their own way.
Jodi R.
I picked up the Vintage Bold and Zeal tee and liked it so much I ended up claiming the other ones in our house too. They’re ridiculously soft and easy to wear, so now everyone keeps asking where their shirts went.
Logan F.
Comfort is Power
The best clothes don’t get in your way. They move with you, feel good all day, and become the pieces you reach for again and again.
Clothing With Purpose
10% of every purchase supports the Christopher & Dana Reeve Foundation, helping fund research and resources for people living with paralysis.
From the Boldies
The Most Versatile Tote: Shades of Green Patchwork Tote
Some bags serve a single purpose. Others adapt to wherever the day leads. The Shades of Green Patchwork Tote earns the Boldies Most Versatile Tote Award for its expandable design, vintage-washed ca...
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The Softest Vintage-Inspired Boxy Tee
After thirty years studying vintage clothing, certain patterns start to emerge. The perfect T-shirt isn’t just soft—it’s a balance of structure, drape, and ease. Discover why the Vintage-Inspired B...
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